Research | Typography

I stumbled across a lot of creative posters that rely on the emphasis of type. On pinterest I found a lot of posters with typography illustrating its own word;

These are just some simple yet very effective ways of playing with typography, each word has a little symbol inside that represents the word. Very clever. It just shows every letter can be symbolic, it just takes your mind to see how the structure of it can be manipulated or emphasised to create meaning.