Research | Technical - SEO

We had a bloke from WordPress come in to talk to us all about WordPress, how it works, where to get themes, plugins and any general information on it.

SEO

He also spoke about SEO (Search Engine Optimization), which is the marketing side of wordpress. It enables to optimise the ranking, speed and accuracy when searching within a search engine, such as google.

You can modify with the YOAST plugin all the values of searching for the website, and all the pages within it.


'Ideally, you want your link to be on the first page of results. The best ways to accomplish this are:
consistently publish useful, original posts about sailboats; and
promote your blog in intelligent ways to people who are looking for information about your topic.

The more traffic your blog receives for sailboat-related searches, the higher it will climb in Google’s results. No mystery to that, right? But if you look around the internet, you’ll find dubious advice about how to increase your blog’s SERP ranking. Some of the suggestions you’ll find are just extra busywork, but some can actually end up hurting you with Google.'

http://en.blog.wordpress.com/2013/03/22/seo-on-wordpress-com/

YOAST

The best plug-in for this is the YOAST plug-in, demonstrated by the guy who works for WordPress he clearly stated that this is the best one, supported by the amount of dowloads/high ratings.